How to Write Cold Emails
Emails are now widely used as a means of communication with business clients. But have you ever used cold emails to find clients for your business? For those who are new to it, a cold email is a specific type of email sent to potential clients who are unfamiliar with your business. The aim is to find potential clients for increasing sales. In other words, cold emails are sent to people you have no prior connection with, but they may become potential clients.
Although the knowledge about cold emailing is comparatively less in our country, those who have been in business for a long time know how effective cold emails can be for increasing sales. In today’s post, I will share the proper way to write cold emails, especially for beginners.
The Proper Way to Write Cold Emails
Before we dive into how to write cold emails, let’s understand the concept of cold emailing in more detail. As mentioned earlier, cold emails are typically sent to unfamiliar people. These emails are written in such a way that after receiving them, potential clients are interested in purchasing products or services from the company that sent them.
In simpler terms, if a potential client is convinced after receiving a cold email, they will purchase products or services from the business that sent the email. Experienced business owners regularly use cold emailing. Freelancers, in particular, send cold emails to potential clients to ensure they can work with their preferred clients.
Every day, potential clients receive hundreds of cold emails from various businesses. Many don’t even open these emails. However, it is also observed that some clients do respond positively to certain cold emails and select a company to take their services from. So by now, you must have realized that getting clients for your business depends on how well you write your cold emails.
Therefore, it is mandatory to have proper knowledge about how to write a cold email for your business to get clients. If you send cold emails in the wrong format, the chances of a negative result are 100%. So, let’s dive into the proper ways to write cold emails.
1. Think From the Potential Client’s Perspective
Wise people always say that if you think from the other person’s perspective, you can understand their situation the best.
What do you think? Why am I saying this?
The first important thing to know when discussing how to write cold emails is that you should never write your emails in a format that you wouldn’t want to open yourself. If you want to become a pro at cold emailing, you must first put yourself in the position of the potential client and think about the tone and language that would catch your attention. This way, you’ll be able to easily identify the tone and style that will attract clients’ attention.
2. Personalize the Introduction
In this age, no one is wasting time. Everyone values their time. So, if your cold email’s introduction isn’t personalized, you won’t get the expected response after putting in a lot of effort.
Why is that?
I will tell you. When there is no personalization in the cold email, it feels like a generic message, and potential clients who regularly receive cold emails will assume that no extra effort was made to send them the email. As a result, they lose interest in taking services from that company.
To ensure your cold email is read and gets a positive response, personalizing the introduction is essential.
How to Personalize the Introduction?
Here is my first tip: Instead of boasting about your business in the cold email’s introduction, try to write something positive about the prospect’s company. For example, if the prospect’s company has recently achieved something, congratulate them. This will clearly show the prospect that you’ve researched their company before sending the email, and they will naturally pay more attention to your email compared to others, which increases the chances of a positive response.
Additionally, try finding common interests with the prospect. If possible, find common interests on their social media profiles and highlight that in the email. This will increase the chance of getting their attention.
3. Be Straight to the Point
If you want to know how to write cold emails for business success, you must learn how to present your purpose clearly to the prospect. Always remember that if you send a lengthy email with huge paragraphs, the chances of getting a positive response will decrease. Therefore, never make your cold email too long. Instead, keep it brief and to the point.
Start by explaining why you’re reaching out to them. Then, describe how your service can benefit them. It’s even better if you share examples of how previous clients in the same industry benefited from your services. Additionally, if you can solve a specific problem for them, let them know. This shows that you’re skilled and genuinely interested in working with them, which increases the chances of getting a reply.
4. Add a Call to Action at the End
There is a saying: “The last is always good.” This is equally applicable to cold emails. The ending of your email should be effective, increasing the chance of getting a positive reply. That’s why it’s important to have a call to action (CTA) at the end of the email. However, never add more than one CTA in an email, and ensure it is clear and direct.
For example, at the end of your email, you can say, “If you would like to discuss this in more detail, we can schedule a phone call or a video meeting on [day].” This CTA increases the chances of getting a response.
These are the essential tips for writing cold emails that can help increase sales in your business. I hope I’ve cleared up any confusion about how to write cold emails. Lastly, for beginners, I want to say that if you don’t receive a positive reply from prospects, never get discouraged. Instead, send a polite follow-up email and ask for feedback about their interest in your services. Stay consistent, and you will succeed in your cold emailing campaigns.
Yaaa!! It’s really helps a lot. Thank You